Blar i UiS Brage på forfatter "Sinha, Pranao"
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Meme marketing: How marketers can drive better engagement using viral memes?
Malodia, Suresh; Dhir, Amandeep; Bilgihan, Anil; Sinha, Pranao; Tikoo, Tanishka (Journal article; Peer reviewed, 2022-06-08)Scholars and industry stakeholders have exhibited an interest in identifying the underlying dimensions of viral memes. However, the recipe for creating a viral meme remains obscure. This study makes a phenomenological ...